General Motors Reachs Out to the LGBT Community.

http://marketplace.publicradio.org//display/web/2008/07/07/gm_speed_dating/?refid=0 This is obviously an attempt to create a niche market. http://en.wikipedia.org/wiki/Niche_market American companies have similarly tried to direct advertising efforts towards hispanics. While I understand there desire to attract the patronage of influentual social groups, I sincerly hope that they don't ask about sexual orientation, along with race, in market surveys. I always get annoyed when I'm asked if I'm hispanic, citizen or not, and then being told that I don't qualify, because I'm white (non-hispanic), and they have enough of my kind in there quota. There also could be a backlash from the "moral mafia", like the American Family Association, who stage boycotts against buisnesses whose policies they find to be offensive to there feelings. Like when some stores had there cashiers wish customers "happy holidays", instead of "merry christmas". The AFA already targeted Ford Motors, for similar actions. http://www.detnews.com/apps/pbcs.dll/article?AID=/20070310/AUTO01/703100333/1148 I hope to see the day when sexual orientation, as well as race, will be irrelevant.